The History • The Difference • The Experience

The History

Tony DeMartile founded Solé Salon November 1, 1996 in Berkeley California on College Avenue as an AVEDA Concept Salon. In 2003 Guy Gargiullo joined as partner and a new vision was born. With a foundation of educating and training the brightest new talent, environmental and fiscal responsibility Solé Salon grew out of its Berkeley location and moved to Bay Street Emeryville in May of 2007 to become a part of the AVEDA Lifestyle Salon network.

The Difference

Solé Salon is an educationally based salon and spa. Each of our stylists regularly attend training and advanced education courses in house, or at advanced academies around the nation. That keeps Solé Salon at the forefront of growing and developing our team: meaning you can rely on consistent, creative and attentive service. By learning the most up to date trends and spa services from industry leaders, Our team is trained to deliver a style and an experience that brings out the best in you.

The Experience

Every effort has been made to create an atmosphere at Solé Salon that is second to none. Upon arrival at the salon you will be warmly greeted and advised of how your stylist’s schedule is running. We schedule 60 minute appointments for our new guests for cuts and styling, which allows your stylist the time necessary to discuss your particular needs. As your hair is styled, your stylist will advise you of the techniques and products and tools necessary to maintain your particular style. We guarantee that you’ll never feel rushed through your appointment at Solé Salon.